TFWA Cannes 2024 - Launch conference
Launch conference for the 71st Tax-Free World Exhibition 2024.
The idea
A conference designed to embody the TFWA's spirit of innovation: a signature moment setting the tone for a week dedicated to networking and exploring the future of travel retail.When innovation and spectacle meet to offer guests unparalleled experiences.
The Creative Spirit experience
A scenography
The conference was designed to captivate and energize the audience right from the start:
XXL decor, with a 600kg 3D logo created in record time
Modular spaces, including a zone for speeches, an interactive talk-show area, and integrated visual animations in real time, for optimal participant engagement.
A guaranteed visual impact, thanks to bold transitions and scenic elements.
Revisited presentation formats
Introduction of innovative and varied formats:
Dynamic speeches, supported by video presentations and live projections.
Captivating talk-shows, encouraging exchanges between experts in a relaxed, interactive setting.
Highlighting data, combining technology and storytelling to maximize message impact.
Organization
Management of all coordination and logistical aspects:
Meticulous coordination between technical and artistic teams.
Special attention to the smallest details to ensure a smooth, memorable experience.
Personalized support for speakers to optimize their stage presence.
screen
of 3D logo
internationally renowned speakers
