Freewheel 2024 - The beach
Complete transformation of a beach on the Croisette for Cannes Lions 2024. For Cannes Lions, Creative Spirit designed and created a unique space for Freewheel, specially dedicated to welcoming their customers and staff for a whole week.
The idea
The space was designed to encourage exchanges, inspiration and networking in an exclusive and stimulating atmosphere. The programme includes conferences led by inspiring personalities, informal discussion sessions, and themed evenings each evening, enabling everyone to connect, share and celebrate together.
The Creative Spirit experience
What we did in concrete terms:
Artistic direction
Scenography
Entertainment: Sugar artist, photobooth, exclusive tours of the gardens illuminated at night, live band and DJ, personalised caps, Fluo Bar, etc.
Cocktail reception for the welcome party and creation of a food court for the closing ceremony.
Logistics coordination
Production and technical support
