Freewheel 2023 - The beach
An experience and a strong promise: to position the brand as the epicenter of the Cannes Lions 2023 congress.
The idea
A week of a program rich in events: inspiring keynotes, festive cocktails, dance evenings with international DJs, all on a beach in Cannes, with your feet in the sand!
Scenography
Technical Direction
Logistics
Animations
Line Up
Art Direction
Editorial Direction
The Creative Spirit experience
A beach with a minimalist design to offer festival-goers a chill experience far from the hustle and bustle of the congress with a conference area, a sea view "Meeting Garden", a "vibrant photobooth" and a restaurant area.
A daily program shot "full entertainment" with happenings of all kinds to punctuate the week.
A retrofuturistic closing party animated by DJ Skrillex.
festival-goer per day
square meters of event stage design
international DJs
