ABB - Collaborative event "Experience"
ABB - Together We Evolve: 6th edition of their annual
“Experience” event
A collaborative event in Madrid.
The idea
Placing sustainability and transformation at the core, we crafted an event that reflected ABB’s commitment to innovation and partnership. From the choice of an eco-friendly venue to immersive scenography, every element symbolized progress and unity, delivering a meaningful and impactful experience.
The Creative Spirit experience
An immersive program
Under the theme Togetherness, ABB Experience #6 brought together partners and distributors for an event highlighting sustainability, innovation and collaboration.
The aim of this edition was to unveil the company's new strategies and ambitions, while fostering collaboration and mutual growth.
Event highlights:
• Sustainable venue and branding: Held in a recently renovated eco-responsible venue in Madrid, the event incorporated recycled materials for branding and goodies, as well as “Km 0” catering valorizing local and seasonal ingredients.
• Immersive scenography: A semi-circular central stage and suspended screens created an intimate, dynamic atmosphere for captivating presentations.
• Interactive networking: A unique itinerary invited participants to explore different areas of the venue, with food and beverage stations encouraging exchange and collaboration.
• YuMi, the ABB robot: ABB innovation was showcased through YuMi, a robot programmed to take selfies with participants, offering a memorable and personalized experience.
guests
remote guests
suspended projection screens
